Eric Foss, the CEO of Primo Brands, just spent nearly $2 million buying PRMB stock.

This was not his first big purchase. He bought roughly $2 million last year at a much lower price.

What happened

On August 10, Foss bought 84,000 shares at an average price of about $23.80. The purchase increased his direct ownership by 17%.

This was an open-market purchase. It was not a stock award or an option exercise.

Why this one stands out

Foss bought 128,019 shares for roughly $1.99 million in November 2025, shortly after becoming CEO. His average price was about $15.55.

His new purchase was made near $23.80. That is about 53% higher.

The important part: He did not buy more because the stock got cheaper. He bought more after it became much more expensive.

Foss has now invested roughly $4 million across the two buying periods.

The business is improving

Primo Brands reported a solid second quarter:

  • Revenue increased 3.8% to $1.80 billion.
  • Adjusted EBITDA increased 5% to $385 million.
  • Adjusted free cash flow reached $200.1 million.
  • Management raised its full-year sales-growth outlook.

Foss also knows this type of business. He previously ran Pepsi Beverages and Aramark.

The catch

Primo Brands still has about $5.3 billion of debt. Net leverage was 3.42 times at the end of the quarter.

Gross margin also fell from 31.3% to 30.5%. Sales are improving, but costs are still creating pressure.

The bottom line

One insider purchase does not prove a stock will perform well.

But this is a meaningful, repeat purchase from the CEO. Foss bought near $15.55, watched the price climb, and then invested another $2 million near $23.80.

That makes PRMB worth watching.

Sources